Trial classes
How many of those who come to try it stay, in Apr–Sep 2026.
Section 5 of 7From the booked trial class to the new member, by channel or by location.
Next: AI reportTrial classes booked
2,794
+35.6%vs. Apr–Sep 202571.6 came out of every 100 booked
Came to the class
2,001
+34.3%vs. Apr–Sep 202547.9 joined out of every 100 who came
Joined
959
+61.4%vs. Apr–Sep 2025| Channel | Booked | Came | Joined | Join out of every 100 who come |
|---|---|---|---|---|
| 852 | 608 | 207 | 34.0+17.0%was 29.1 | |
| Walk-in | 679 | 494 | 258 | 52.2+15.6%was 45.2 |
| Member referral | 521 | 366 | 229 | 62.6+14.8%was 54.5 |
| Corporate plan | 378 | 263 | 134 | 51.0+28.3%was 39.7 |
| 364 | 270 | 131 | 48.5+34.6%was 36.1 |
“Joined” counts whoever became a member in the days after their class. A location with no prior year isn't compared.
With a coach in the trial class, more people join
With a coach, 57.7 of every 100 who come join; without one, 40.6. A year ago, Midtown and Uptown converted 39.6, like the rest (40.2): it's the coach, not the location.
Since April 2026, in Midtown and Uptown a coach walks every trial class from start to finish.
Next section · Section 6 of 7
AI report
The month's report written with AI: what improved, what got worse and why, with verified figures.