Conversion
What converts and what doesn't, in Apr–Sep 2026.
Section 2 of 6Which channel, procedure, city or advisor turns the most leads into surgeries.
Next: Path to surgery| Channel | Leads | Assessments | Surgeries | Assessments per 100 leads | Surgeries per 100 assessments | Surgeries per 100 leads |
|---|---|---|---|---|---|---|
| 2,532 | 245 | 107 | 9.7 | 43.7 | 4.2+12.9%was 3.7 | |
| 1,655 | 216 | 88 | 13.1 | 40.7 | 5.3−4.3%was 5.6 | |
| Referral | 466 | 102 | 58 | 21.9 | 56.9 | 12.4+27.9%was 9.7 |
| 2,048 | 125 | 55 | 6.1 | 44 | 2.7−32.1%was 4 | |
| 853 | 126 | 55 | 14.8 | 43.7 | 6.4−5.9%was 6.9 | |
| Website | 513 | 59 | 37 | 11.5 | 62.7 | 7.2+122.0%was 3.2 |
Counted by period: leads created, assessments attended and surgeries done in Apr–Sep 2026. A September surgery almost always comes from an assessment months before.
Facebook doubles the leads, but few show up
Leads +97.5% · 6.1 of every 100 reach an assessment; in the other channels, 12.4
2026 2025
In April a Facebook campaign with a short form started. The short form brings the merely curious: many leave their details and never book.
Next section · Section 3 of 6
Path to surgery
Who to call today, in the order a model suggests based on who is most likely to have surgery.