Overview
What happened in Apr–Sep 2026, and why.
Section 1 of 6The clinic at a glance: the funnel from lead to surgery, the revenue and what moved it.
Next: ConversionLeads
8,067
+32.8%vs. Apr–Sep 2025Assessments attended
873
+49.2%vs. Apr–Sep 2025Surgeries
400
+32.9%vs. Apr–Sep 2025Surgeries Apr–Sep 2026
400
Surgery revenue
$5.89M
Show up to their assessment
78.4%
Surgeries per 100 leads
5
Surgeries are up on last year
Because of two decisions by the clinic: confirming every assessment the day before, and offering the new liposculpture technique.
More people show up to their assessment
Since May every assessment appointment is confirmed by WhatsApp the day before. A confirmed appointment shows up 87 times out of 100; an unconfirmed one, 55.
Liposculpture explains most of the growth
In March the clinic started offering the new liposculpture technique. It brings more inquiries —thanks to the videos on Instagram— and more of those who come decide to have surgery.
Referrals: few leads, many surgeries
Whoever comes recommended by a patient has already decided: they book more and have surgery more. It's the channel most worth looking after, and the one that costs least. See each channel
Next section · Section 2 of 6
Conversion
Which channel, procedure, city or advisor turns the most leads into surgeries.